Around 62% of online fashion store Jabong's revenues came from Tier-2 and Tier-3 cities in Q2-FY14. This is probably due to lack of access to premium products in offline stores, especially in apparel category which tends to be available only in Tier 1 cities. (Read about Jabong's financial performance here) Jabong's competitor Myntra had also recently mentioned that 45% of its revenues comes from these tier-2 and tier-3 cities and it expects this contribution to grow further in the future. - Mobile transactions: This revenue growth from smaller cities is partly driven by the increase in mobile traffic and mobile transactions, considering these cities typically have low broadband penetration. Mobile transactions accounted for 27% of Jabong's transactions in Q2 2014, up from 4.4% in Q1 2013. This is quite interesting considering Jabong didn't even have a mobile app until April this year. The monthly average visits from mobile devices has also shot up to 13.5 million in Q2 2014, from 1.8 million in Q1 2013. - Total Orders: Jabong has shipped 3.2 million orders (3,197,000) for the six month ended June 30, 2014, as compared to 1.18 million (1,181,000) for the six month ended June 30, 2013. For the year ended December 2013, Jabong had shipped 3.37 million orders as compared to 1.14 million orders in the previous year. Note that this includes rejected & returned orders but doesn't include cancelled orders. Earlier in May this year, Jabong had reported that orders increased to 1.95 million for the quarter ended March 31, 2014, from 1.78 million in the previous quarter, and…
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