Info Edge* has invested Rs 10 crore in Canvera Digital Technologies that owns and operates the online photography service Canvera.com through optionally convertible cumulative redeemable preference shares, the company has informed BSE. It's currently not clear how Canvera plans to use the investment raised. This is Info Edge's fourth investment in Canvera this year: Earlier in January this year, it had invested Rs 4.5 crore and followed it up with an additional investment of Rs 1.5 crore to give an exit to some of Canvera's angel investors in February . In the following month, it had invested an additional Rs 13.5 crore in Canvera. With this investment, Info Edge has invested a total Rs 67.1 crore into Canvera and owns 36% stake “on a fully converted and diluted basis” up from 32% in March this year. Note that Canvera had also raised an undisclosed amount of Series A funding led by Footprint Ventures, Draper Fisher Jurvetson, Mumbai Angels and two angel investors from the UK, way back in 2008. Canvera offers customized printing solutions like photo books, photo albums, posters, photo prints and calendars among others. It also allows users to host their photo albums privately or publicly on the site. In addition, it allows users to search and contact professional photographers based on city, state and occasion (engagement, anniversary, wedding, babies, conference photography, photo shoots and others). Apart from this, it provides various solutions to professional photographers to showcase their photo portfolio. This includes image hosting, personalized website with themes & analytics, e-commerce integration, and social sharing among others. It offers this service through three different plans starting at Rs…
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