IndiaProperty.com has launched the 3D PanoX App, which claims to use the phone’s camera to provide home buyers with a 3D virtual experience of the property. The app aims to integrate the print and digital medium by letting builders provide new ‘app integrated’ features through their regular print advertisements, brochures etc. The app currently seems to be available only on Android.
Basically, the new app lets builders integrate something called 3D panoX (possibly works like or is based on QR) in print media. On opening the app, the camera fires up and prompts the user to ‘Tap to Scan’. The user can then scan the logo of the project or the image on the ad via the app. On scanning, a panoramic view of the project shows up, from where users can view unit wise 3D floor plans. Users can then tap on any apartment to explore it in detail, which also displays the other flats available. Tapping the screen further displays a ‘View Details’ option, which provides the full description, including the payment schedule and the locality information, of the property.
On paper this app makes sense for both property developers/builders and home buyers. However, it’ll depend on how many builders actually get on board. As of now, I haven’t found a single ad to scan through the app, and without that the app is basically useless. Given that most top property developers spend big bucks to publish full-age advertisements in leading dailies in India, it should only be a matter time before 3D PanoX integrated print ads and brochures are available for home buyers to scan.
IndiaProperty had revamped its browser UI by launching a 3D Virtual Property Tour feature, which provided users a 360 degree, panoramic view of projects, in tandem with a new ‘View Details’ page that offered an interactive interface, in July this year.
IndiaProperty’s other app, also called India Property is an extension of the portal and lets users buy sell and rent properties. This app features an augmented reality search which lets users identify properties around them, along with other features like call or SMS to builders/agents, map search feature, city-wise project listings and property alerts among other things.
