murlikrishnan-bOnline real estate portal IndiaProperty.com has appointed Muralikrishnan B as its Chief Operating Officer (COO). At his new role, Murali will be responsible for end to end consumer experience including product management, marketing, customer support, and operations and data analytics.

Prior to IndiaProperty, Murali was responsible for building getfitgo.in at Almost Wellness Tech, an entrepreneurial venture in the digital health and wellness space, which he co-founded in November 2013. He was also the Country Manager for eBay India, after having joined the company as head of product management in 2005. He also held the post of Director of marketing and product management and of category and product management, during his 8 year stint at the company.

Currently Murali has over 17 years of experience across FMCG and consumer internet domains and is experienced in the fields of business strategy, product management, retail category management, consumer/digital marketing, process design, analytics and product planning and execution. An alumnus of IIM-Calcutta, he has previously also worked as the area manager for Asian Paints, senior manager of product development at Sify and the senior manager of product delivery at Tata Communications.