Editor's Note: Our objective here is to indicate that it's not clear whether brands will honor warranties or not. There's ambiguous wordplay, with some brands merely asking consumers to check warranty entitlements, others saying "Representations, benefits and other entitlements" (what does this mean anyway?) will not be honored. Only in a few cases have brands explicitly said that warranties will not be honored if products are bought online. Earlier: Retail brands have been unhappy for quite some time about the allegedly disproportionate discounts offered by e-commerce platforms like Flipkart, Amazon India, Snapdeal, Myntra, and Jabong among others. Last week’s Flipkart Big Billion Day sale and Amazon’s ongoing Diwali Dhamaka Week have intensified the brands’ voicing of displeasure, apparently because of pressure from their offline retailer partners. Interestingly, Future Group has tied-up with Amazon India to sell its products on the e-commerce marketplace, after founder and CEO Kishore Biyani criticized Flipkart’s 'predatory pricing'. Here's what top retail brands have said about online offers and warranties on products being offered online: 1. Lenovo: In February, Lenovo issued a customer advisory that read: "E-commerce companies like Snapdeal and Amazon.in are not authorized Lenovo resellers. We encourage you to check your warranty entitlements when you buy from these websites." 2. Dell: According to Dell it's only authorized online partner is compuindia.com. At various points over the past year, Dell has issued advisories to customers against buying its products from specific e-commerce portals. In April this year, Dell had warned shoppers against buying from Snapdeal Now their ire seems…
Here’s what Lenovo, Dell, HP, Toshiba, Asus, Nikon have said about e-commerce offers & warranties in India
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