Editor's Note: Our objective here is to indicate that it's not clear whether brands will honor warranties or not. There's ambiguous wordplay, with some brands merely asking consumers to check warranty entitlements, others saying "Representations, benefits and other entitlements" (what does this mean anyway?) will not be honored. Only in a few cases have brands explicitly said that warranties will not be honored if products are bought online. Earlier: Retail brands have been unhappy for quite some time about the allegedly disproportionate discounts offered by e-commerce platforms like Flipkart, Amazon India, Snapdeal, Myntra, and Jabong among others. Last week’s Flipkart Big Billion Day sale and Amazon’s ongoing Diwali Dhamaka Week have intensified the brands’ voicing of displeasure, apparently because of pressure from their offline retailer partners. Interestingly, Future Group has tied-up with Amazon India to sell its products on the e-commerce marketplace,…
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