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ICC Cricket World Cup 2015 media guidelines prohibit mobile based publishing

The International Cricket Council (ICC), in its guidelines for media coverage of the ICC Cricket World Cup 2015, which begins on the 14th of February 2015, has restricted accredited media personnel from providing transmitting match related scores, (match) results, images, commentary, whether via radio, TV, the Internet, mobile phones, without explicit permission of the ICC Development (International) Limited. Check clause 12.2 (a) here. As per clause 12.5,  no entity that wants to distribute videos, pictures, sounds, data, results scores or commentary via mobile will get accreditation. This is bizarre, because media publications that might publish results, scores and pictures online, leave alone commentary, would end up being distributed via their own mobile apps. Apart from this, the following is restricted for media personnel: - All ball-by-ball and/or over-by-over audio updates, whether live, deferred or delayed, via Radio, the Internet or mobile devices. (clause 12.4) - Distributing, selling, licensing or publishing any photographs, video recordings or sound recordings, except without permission of the ICC Development (International) Limited. (clause 12.2 (b)) This suggests that media personnel aren't allowed to update Facebook or Twitter with their own photographs taken at the venue, since that would amount to distribution and/or publishing. - No photographs taken at the venue may be sold by the media organisation, or published for a commercial purpose (for example, in a coffee table book). (clause 12.3 (a) and (b)) Applicants and Accredited parties have to agree that all commercial rights for the event are the property of the ICC Development (International) Limited. Star Again!…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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