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Google revenues at $16.5Bn for Q3 2014; Paid clicks up 17% while CPC dips 2%

Google has reported consolidated revenues of $16.5 billion for the quarter ended September 30, 2014, registering a 20% increase from $14.89 billion in the same quarter last year. Note that these revenues include traffic acquisition cost of $3.35 billion for the quarter. Highlights - Google owned sites vs network: The revenues from Google-owned sites was at $11.25 billion for the quarter, up 20% year-on-year (YoY) from $9.38 billion in Q3 2013, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.43 billion, a modest 9% growth YoY from $3.15 billion in Q3 2013. The total advertising revenues was at $14.68 billion for the quarter. It continues to dominate Google’s overall revenues, accounting for 89% of the company's revenues for the quarter. What's worth noting here though is that Google hasn't provided any indication on how its mobile ad business is performing, unlike its competitor Facebook which had mentioned in the previous quarter that mobile advertising accounts for 62% of its overall advertising revenues. (Also read: The Switch To Mobile) - Other Revenues: Other revenues for the company was at $1.84 billion for the quarter, registering a significant 50% increase from $1.23 billion in Q2 2013. Other revenues comprises revenues generated from content sales and hardware sales on Google Play. - International Revenues is 58% of total revenues: Google revenues from outside of the United States was at $9.55 billion, representing 58% of its total revenues for the quarter, same as the previous quarter (Q2 2014) but up from 56% in the same quarter last year (Q2 2013). It’s UK revenues were at $1.63 billion…

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