When you can't beat them, join them: Kishore Biyani's Future Group has formed a strategic alliance to sell its products on Amazon's India marketplace Amazon.in. Future Group mentions that this partnership will initially focus on its fashion brands and will subsequently cover all other categories. The deal period or the terms of the partnership were however not disclosed. Interestingly, this partnership comes at a time when offline retailers are battling it out with online retailers over providing deep discounts. Last week, Future Group founder & group CEO Kishore Biyani had accused online marketplaces of undercutting offline retailers by selling products below manufacturing costs to destroy competition. He said - "Just because they have foreign funding, they can't kill local trade like that". In an interview with DNA last fortnight, he had pointed out online retailers are spending huge sum on advertising and customer…
