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Funding roundup: Zippr, GemPundit and WhatFix

Zippr raises Rs 6 crore in funding from Indian Angel Network Zippr, a personal location short-code generation service, has raised Rs 6 crore in funding from the Indian Angel Network and a few other investors, reports The Hindu BusinessLine. The startup plans to use the funds to scale its technology infrastructure, strengthen its teams and for offline activations. The app currently works by getting a user’s location on the map and assigning a unique eight-digit alphanumeric shortcode to the location. This shortcode can then be sent to friends, relatives and customers via text messages, email and chat messengers among others, to provide directions to their current location. The company mentions that it recently tied up with the emergency service ‘108' to help victims in accidents quickly create Zippr codes, enabling ambulances to reach the spot quicker. Online gemstones seller GemPundit.com raises undisclosed amount in funding Gurgaon-based Fortuna Retail Pvt Ltd which owns the gemstones online store GemPundit.com, has raised an undisclosed amount in seed funding from various individuals including Anand Kumar, a partner at the Mumbai-based law firm Sand Hill Counsel, reports TechCircle. The company mentions that it would be using the funds to expand its team and revamp the company. Founded last August by Nitin Yadav, GemPundit currently sells coloured gemstone jewellery and a variety of loose gemstones in 40 different categories including gemstones like sapphires, rubies, natural pearl and emeralds among others and semi-precious stones like topaz, amethyst, malachite and lapis lazuli among others. The company currently claims to have over 10,000 SKUs (stock keeping units) right now and is…

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