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Funding roundup: LimeTray, Flinto and WooMe

LimeTray raises undisclosed amount of funding from Matrix Partners

limetraylogoAlchemy Web Pvt Ltd owned platform for restaurants LimeTray, has raised an undisclosed amount in funding from Matrix Partners India, reports NextBigWhat. Other investors in the startup includes the CEO of Gaadi.com Umang Kumar, Head-APAC of Groupon Ankur Warikoo, CEO of Akosha Ankur Singla, Kunal Kattar and Anurakt Jain.

Founded by Akhilesh Bali and Piyush Jain, LimeTray will provide restaurants with a platform from which day-to-day operations like online presence management, CRM and ordering can be performed. The company claims to have currently signed up over 200 restaurants mostly from the Delhi-NCR area.

Bangalore-based educational startup Flinto raises $300,000

flintologoEducational activity kits maker Flinto raised $300,000 in a round of funding led by GSF with participation from investors Globevestor, Asian Ecommerce Alliance GmBH and People Group, reports the Economic Times. The startup said it would use the funds for marketing and to expand its operations beyond its current age group.

Flinto currently makes theme-based activity boxes for 3-7 year old kids which it claims addresses their cognitive, creative, motor, social and language skills. The company delivers a new activity kit every month with a new theme like veggie champ, wildlife safari, colour scientist etc, to its subscribers. A single activity kit costs Rs 1095, while a 3 month subscription costs Rs 2985 and a 6 month subscription is priced at Rs 5370.

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TV interaction app WooMe raises funding from 5ideas Startup Superfuel

woomemobi-logoDelhi-based Telefusion Mobile TV Pvt Ltd. owned live TV interaction and engagement app WooMe.mobi for mobiles, secured an undisclosed amount of funding from early-stage venture capital initiative 5ideas Startup Superfuel, reports Techcircle. Gaurav Kachru and Pearl Uppal, the founders of 5ideas, also invested in the startup in their personal capacity.

Founded in 2012 by Maxel and Sanju Rapheal, WooMe.mobi uses its audio content recognition (ACR) technology to figure out what a user is watching or listening to.  It then delivers additional relevant content including videos, news, pictures etc. to the users mobile, providing brands with a way to interact with their fans. The startup currently claims to have indexed over 30 million songs and to have enabled its services on 25 TV channels with plans to scale to 100 channels by the end of the year.

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