The contribution of mobile advertising to Facebook's ad revenues is increasing: Around 66% of Facebook's ad revenues for the quarter ended September 30, 2014 was from mobile ads, up from 49% contribution in the same quarter last year and 62% contribution in the previous quarter. Facebook posted total ad revenues of $2.96 billion for the quarter, up 64% year-on-year (YoY). This essentially means that Facebook generated mobile ad revenues of around $1.95 billion for the quarter, more than double of $0.89 billion generated in the same quarter last year. While Facebook doesn't disclose any region-wise split for its mobile ad revenues, the company mentions that Asia contributed about $469 million of overall advertising revenues for the quarter. User base metrics Facebook has reported 426 million monthly active users (MAUs) in Asia for the quarter, up 3.9% from 410 million MAUs in the previous quarter and up 21.4% from 351 million MAUs in the same quarter last year. The company doesn't provide any country-specific breakup of its user base, although India is the largest market for Facebook outside the United States and it had crossed 100 million monthly active users in the country in April this year. The average Daily Active Users (DAUs) in Asia was at 242 million for the quarter, up from 228 million DAUs sequentially and 189 million DAUs in the same quarter last year. Overall, Facebook's monthly active user base grew to 1.35 billion, a minor 2.3% growth from 1.32 billion MAUs in the previous quarter and a 14% increase YoY. The average DAUs grew to 864 million for the quarter, from 829 million…
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