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Content roundup: Global Eagle Entertainment, Saavn, YuppTV and LIV Sports

Global Eagle Entertainment acquires content assets of Purple Media


Provider of content, connectivity and digital media solutions to airlines Global Eagle Entertainment Inc. (GEE), acquired the content assets of the South Indian distributor Purple Media for distribution in the airline in-flight entertainment market. Further details of the deal were undisclosed.

Purple Media currently has an exclusive agreement with SUN TV to license movie and TV programming to airlines and also claims to have long-standing and extensive relationships with major studios in South India. According to GEE, Indian content is extremely popular on local and international flights and with Purple Media on board, it will be able to offer a wider variety of Indian movies and TV programs to its customers.

Saavn reaches 10M milestone on Android

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saavnMusic streaming service Saavn (South Asian Audio Video Network) said it reached the 10 million app downloads milestone on the Android platform, reports Techcircle. The company also revealed the data usage patterns of its listeners, offering insights into listening behaviour.

According to the data revealed, customers listen to music in almost equal amounts each day, with usage peaking near midnight, when users listen to soft romantic songs and post lunch, when users prefer party songs. The rest of the day users listened to various genres of music including, devotional, trending new, romantic and happy songs etc. among others.

Saavn recently also entered into agreements with EMI Music and Warner Music to license 800,000 international tracks for its collection, taking its total number of songs to over 2 million. Saavn had also acquired the rights to stream over 133,000 tracks from T-Series’ catalogue on mobile, in May this year.

YuppTV launches Amazon Fire TV app

YuppTV LogoUS-based YuppTV which offers Indian TV content to NRIs, has launched its app on Amazon Fire TV, reports BusinessWire. The app will enable Amazon Fire TV (a small set top box) owners to view various channels offered by YuppTV and will be available as a free download via the Fire TV apps section. According to the company, the app will let content providers reach a larger customer base, acquired through adding another compatible device.

In April this year, YuppTV had raised $2.5 million in funding from the angel investor Sashi Reddi for 10% stake in the company, thereby valuing the company at $25 million. Founded in 2007 by Uday Nandan Reddy, it currently offers subscription based live TV and VOD services to expats in US, Australia, Europe, Canada etc.

LIV Sports bags exclusive broadcast rights to Euro qualifiers

LivSports.inMulti Screen Media’s (MSM) digital sports portal, LIV Sports has bagged exclusive mobile and internet broadcast rights of the UEFA Euro 2016 qualifying tournament for India. According to the deal, LIV Sports will offer live and video-on-demand match content through its web portal, along with other informative statistics and analysis.

A subscription to the live telecast will be charged at $3 per match, while video on demand highlights can be viewed freely. Along with highlights, VOD content will include goals, red cards, free kicks, penalties and misses. The qualifiers, which are currently underway and are viewable on the website, will run through November 2015.

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Sony owned company Multi Screen Media (MSM) has launched LIV Sports just before 2014 FIFA World Cup.

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