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Data analytics company Marketelligent acquired by US-based Brillio

Marketelligent-logo-fullBangalore-based data analytics company Marketelligent has been acquired by US-based software developer and technology consultant Brillio for an undisclosed amount. Following the acquisition, the 100 employees of Marketelligent will join the New Jersey headquartered Brillio.

Founded by Roy Cherian and Anunay Gupta, Marketelligent currently finds insights and patterns from Big Data and provides its clients with business analysis, consulting and predictive strategies. The platform also offers a couple of tools like ‘Mi Optimix’, an automated simulator that enables clients to compare sales generated for various combination of spends allocation, and ‘Social Fellas’, a social media analytics tool that helps businesses manage brand image on social networks. The platform currently caters to banking & financial services and the consumer packaged goods, retail and technology industries. It currently lists Dell, Coca Cola and American Express as customers of its predictive analytics services.

Brillio CEO Raj Mamodia told The Economic Times that the company has earmarked $70 million for acquisitions of niche companies in the emerging technology space, though it’s not clear if Brillio is currently in talks with any other companies or not.

Brillio, which spun off from its parent company Collabera in 2013, is a big data technology consulting services and software products and testing provider. The company caters its services to banking & financial institutions, energy & utilities industries, CPG & retail and various technology and media companies.

Other acquisitions & investments in the Big Data space

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– Last month, Hong Kong and Kolkata-based analytics company iConnectiva was acquired by the mobile VAS company Altruist Technologies in an all cash deal.

– Hyderabad-based information technology company Cyient Limited had acquired a majority stake in data sciences firm Invati Insights Pvt Ltd in August, following which Invati was renamed to Cyient Insights.

– Mumbai-based big data analysis firm Peel-Works had secured a $2 million investment from IDG Ventures India and Inventus Capital Partners in July this year. The company had previously raised $1 million from Indian Angel Network back in 2011.

– Big data company Indix had raised $8.5M from Avalon and Nexus in March this year, while Mumbai based big data analytics firm Germin8 had also secured $3M in funding from Kalaari Capital in the same month.

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