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Airtel pilots Chromecast clone Inferno, powered by Teewe

Bharti Airtel appears to have quietly piloted a Chromecast clone called Inferno, in Gurgaon, powered by TV streaming startup Teewe. It's worth noting that Teewe, which was launched exclusively on Snapdeal, is currently unavailable on the site, marked as 'sold out', although the device is up for pre-orders on Teewe's own site. It is priced at Rs 1,999, which, given the product, is a reasonable price, given the build quality of the product. The product appears to be subsidised for Airtel Broadband users in Gurgaon, priced at Rs 500. I have a Teewe demo unit, and while trying to search for the app on the Google Play store, I chanced upon the Airtel Inferno app, which published on the Play Store by Teewe. Funnily enough, the Airtel Inferno app connects to the Teewe device: the app doesn't make a distinction between whether the device has been purchased from Airtel or directly from Teewe. This appears to be a part of Teewe's 'Enterprise' services, wherein it white-labels the product and service. The pitch: telecom operators and ISPs will get "proven 50-60% data usage via HD", and worryingly, "deeply embedded granular data on every aspect of content/usage', with a 'single view of customers'. What is Teewe? Teewe is a device which connects to your HDTV's HDMI port, and allows playing of content from your mobile handset or your desktop/laptop on your TV set, over your WiFi connection. Essentially, there are two components to this product which Teewe brings together, in the same manner that Chromecast does:…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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