91mobiles.com, a gadget research site, raised $1 million in its pre-Series A round of funding led by India Quotient, with participation from individual investors like Gaadi.com’s ex-CEO Umang Kumar and former CEO of Tradus.com Krishna Motukuri. The company plans to utilize these funds to expand their team, develop better research tools and content, upgrade their existing mobile site and launch an Android application. 91mobiles also plans to utilize the funds to build a research base for gadgets other than mobiles, such as laptops, cameras and accessories. What is 91mobiles.com? 91mobiles.com is a gadget comparison website founded by Bharani Viswanathan and Nitin Mathur in 2010. The website enables users to look for gadgets that suit their preferences and then gives them a wide choice of gadgets to choose from, all of which cater to his/her needs. To help users make a well-informed decision, the website lets them compare gadgets side-by-side as well. Once the user keys in his final choice, 91mobiles.com then provides detailed reviews and video reviews to help understand the device better. The website also lists various e-commerce website where the user can purchase the phone from. It also directs users to the closest physical stories if the user wishes to purchase it offline, though this facility is limited only to major metro cities. 91mobiles.com claims to receive over 7.5 million visitors per month, helping users compare 40,000 products daily. Till now, the company claims to have sold $100 million worth of gadgets via retailers on its website. Latest…
