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New avatar for Naspers owned Tradus planned as CEO Mudit Khosla leaves co

Tradus CEO Mudit Khosla is no longer with the company, Ibibo group CEO Ashish Kashyap has confirmed to MediaNama. Kashyap is managing the business personally at the moment. In an SMS’ed response to MediaNama, Kashyap said that he is “looking at various opportunities around the Tradus platform”. He denied rumors that Tradus is shutting down, adding that the business is getting “good traction on local”, and “you will see Tradus in a new avatar soon,” he added. After launching a grocery section in April this year, Tradus now only sells groceries.

The Ibibo group has a history of trying business models and changing tactics, having gone from being a social network, to a gaming platform, and now an e-commerce business. Ibibo parent Naspers is one of the largest investors in e-commerce in India, having started the ticketing site GoIbibo, the payment gateway business PayU, and the e-commerce marketplace Tradus, and acquired bus ticketing service Redbus. It also owns the classifieds business OLX, and has investments in Flipkart.

Khosla was appointed CEO of Tradus in February last year. Prior to that, he was CEO of SeventyMM, which began as a DVD rental business, and then became an e-commerce venture. SeventyMM is still around, it appears. Prior to this, Khosla was one of the founding members of the online travel agent Yatra.com and was the company’s Head of Strategic Alliances, responsible for managing Yatra’s partnerships in Banking, Telecom and Retail segment. He was also the business head for E-commerce at Times Internet, a company with which he spent over 5 years.


Ibibo’s online marketplace Tradus pivots to a grocery-only marketplace
Tradus starts selling groceries by tying up with local sellers
Tradus Launches Location Based Marketplace; Why?
Tradus Buys BuyThePrice.com

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Update: fixed a typo

Disclosure: Times Internet currently is an advertiser with MediaNama

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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