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SMEs in the spotlight as e-commerce players look for tie-ups to increase seller base

Online e-commerce retailers like Flipkart, Snapdeal and Amazon have recently started turning towards small and medium enterprises (SMEs) to find unique products for their marketplaces. These SMEs provide an assorted collection of products including clothing, handicrafts, accessories and jewellery among other things and in return get a platform for selling their products, plus training, infrastructure, logistical support, and technology from online retailers. Such agreements benefit both sides. Online retailers looking for niches to drive customer interest get to push unique products and offer small brands via their marketplaces while in return SMEs get to market their goods to a worldwide audience without the need for intermediary sellers or wholesalers, increasing their exposure to customers and driving sales. Having an association with established market players, also gives credibility to SME products, increasing consumer confidence when buying. Current tie-ups Flipkart: The latest…

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