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Samsung forays into e-learning with Smart Learning solution

Samsung LogoElectronics company Samsung has launched an online education store under its Media Solutions Centre division called the Smart Learning solution, reports the Hindu BusinessLine. The company said its solution is currently exclusive to India and will be launched to other countries after assessing its performance here.

The app provides multimedia tutorials, simulations, practice tests, study related text, exercises etc. for CBSE students between the classes 1 and 12. The company claims it will be adding the ICSE curriculum, medical preparation and higher education content and content for entrance examinations, to its app soon.

The app is currently available to all Samsung tablets and smartTV owners via its cloud based platform in both 2G and 3G formats. The company will also sell SD cards equipped with the content across 7,000 stores in India and plans to gradually extend this to 10,000 stores. Samsung said it would also be approaching schools for a tie-up to sell the app which is currently priced at Rs 2000 per download per year.

Interestingly, Samsung in partnership with the Aakash Institute, will also make the Aakash iTutor product available via its stores across the country. The Aakash product is a 9.7” tablet which contains videos, assessment content and e-books for JEE and medical entrance exams as well as for classes 8th, 9th and 10th.

Other developments in the e-learning space

Flipkart had introduced an e-learning category on its websites in July which offers e-learning material, online tests and certification courses to students in schools, colleges and those studying for competitive exams. Snapdeal is the other e-commerce major catering in this category as it had launched its online learning vertical including certificate courses, tests, courses from EduKart, MeritNation and SimpliLearn earlier this year in February.

– Online career counselling platform Careers360 had raised an undisclosed amount in funding in June, to build a marketplace for students to evaluate, compare and purchase educational products and services.

– The educational services startup Zaya Learning Labs had raised an undisclosed amount in May for product development. Its flagship product is the Labkit which comprises of low cost tablets, projector, curated digital content and other learning materials.

IBM entered a five year agreement with Pearson India for its program to offers e-learning solutions to 22,000 classrooms in India.

Da Vinci Learning, the edutainment TV channel, partnered with Airtel Digital TV, Siticable and Digicable to broadcast its content in January this year.

– Last year, Datawindhad tied up with the online teaching community, TES India, to preload educational content on its tablets.

– Online education startup EduKart had raised $500,000 from a group of angel and institutional investors in May last year.

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