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Updated: Industry moves – Rameet Arora to Zomato and Pranab Punj to Vserv

Rameet Arora to replace former CMO Alok Jain at Zomato

rameetaroraRameet Arora, former senior director of Corporate Communication and Menu Management at McDonald’s India, has joined restaurant search and discovery platform Zomato as its Chief Marketing Officer, reports afaqs.com. Arora will replace former CMO Alok Jain, who had quit last month, just 10 months after his appointment.

Rameet Arora started his career at Arms Communications in 1996, after which he moved to Rediff for close to a year, followed by a short stay at McCann-Erickson. He joined Leo Burnett in 2000 as a senior account supervisor where he worked for eight years, eventually as the director of corporate initiatives and the spearhead of the recruitment and reputation drive. He was also a part of Hindi GEC Colors’ founding team, where he was responsible for new show launches, consumer pull and branding, before he joined McDonald’s in 2010. Arora has handled brands like Hitachi, McDonalds, UTI, Asia Pacific Breweries, Heinz, Future Group and Complan during his advertising career.

Zomato is a food discovery platform which currently operates in 13 countries including, India, Brazil, Britain, South Africa, Sri Lanka and Turkey among others and claims to serve over 20 million unique visitors every month. The company has been on a global expansion drive over the past few months. Zomato acquired New Zealand-based online restaurant guide MenuMania in July, then expanded its South American presence by launching in Chile in the same month, and last month it acquired Czech Republic’s restaurant guide Lunchtime.cz and Slovakia’s restaurant guide Obedovat.sk for a combined amount of $3.25 million to enter the respective markets.

Vserv appoints Pranab Punj as associate vice president

Pranab Punj, AVP, Global Marketing, Vserv (1)Mobile ad exchange platform Vserv, announced the appointment of Pranab Punj as the Associate Vice President of Global Marketing. He will be responsible for Vserv’s global marketing moves, brand positioning, events, PR and digital marketing and as a senior member, will play a key role in incorporating app publishers, telecom operators and marketers.

Pranab Punj previously worked as the Director of Digital Media at Viacom 18 where he was responsible for marketing and managing its web business. He has also held several senior level positions in product & general management and brand management during his 13 years in the industry. Punj has also been associated with Turner Broadcasting System and in building the online gaming medium ‘Zapak’ across multiple platforms.

Previously in June, Binay Tiwari, Director Global Marketing and Product left Vserv after a three year stint. The following month, the company made five new senior appointments across the southeast Asia region, with the goal to triple its southeast asia team by the end of 2014. The same month Vserv also appointed Anurag Patnaik as the Senior Vice President of Product.

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