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One97 partners with Tigo to launch an audio story portal in Africa

One97 LogoNoida-based value-added services company One97 Communication Limited has launched an audio story portal in partnership with telecom firm Tigo, across multiple countries in Africa. Tigo is a part of Millicom International Cellular S.A. (MIC), and provides mobile and internet services across 14 markets in Africa and Latin America.

The audio story portal will offer Tigo users across Senegal, Tanzania and Rwanda the option to listen to stories on the go by dialling into the portal. The collection will include kids stories, fictional tales and aspirational accounts among other stories to cater to customers across all age groups. The new platform will remember user language preferences, bookmark incomplete stories and will add new stories every week. One97 Communications claims these stories are written and voiced by locals and recorded in its own studio in Africa.

In December last year, the company had signed a partnership with another telecom operator, SingTel from Singapore which would enable SingTel and Playphone’s mobile gaming store WePlay to sell One97’s portfolio of games from Indian game developers.

One97 Communications currently provides various consumer services under its Paytm brand, including recharges, caller ringback tones, deals, games, videos, celebrity chat and other mobile content. The company had also announced plans in August last year, to offer third party services in the given categories through Paytm. Paytm itself had been granted a license by the RBI to run a prepaid wallet the same month.

Other developments:

– One97 had acquired Bangalore based messaging app Plustxt for $2 million in equity, in August last year and had acquired the mobile marketing platform MobiVite for a maximum for $500,000 in December 2012.

– The company launched a mobile ad network called AdWorks in February 2013. The ad network was to offer media creatives, mobile payments, SMS, IVR, QR codes and rich media ad units to advertisers.

–  One97’s Mobility Fund which had invested SGD1 million in Singapore based mobile social gaming company TheMobileGamer, exited the venture after TheMobileGamer raised $1.8M in funds from telecom company SingTel back in 2012. The same year Oorja, the mobile marketing venture incubated by One97, also split off from the company.

Related read: “A municipal water supplier does not decide what kind of Cola you drink” – One97 MD Vijay Shekhar Sharma on Telco’s vs Internet

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