Mobile games company Nazara Technologies has signed a multi-movie deal with Fox Star Studios to develop games on the studio's upcoming Bollywood movies and prominent movies in latter's catalogue, reports Exchange4Media. While the terms of the deal were not disclosed, this agreement will apparently give Nazara exclusive rights to develop games for Fox Star Studio across digital platforms like online, mobile and DTH. The first few games being built will be based on the recently released Finding Fanny and upcoming movies Bang Bang & Bombay Velvet. The games will be offered for free, as the company plans to monetize via in-app advertising, game embeds and in app purchases. Earlier in May this year, Nazara had tied-up with digital celebrity network Fluence to create games based on Amitabh Bachchan and Salman Khan. As per the deal, Nazara was expected to launch three free games each of Bachchan and Khan over the next year. In April last year, it had tied-up with Bahrain’s largest telco Bahrain Telecommunication Company (Batelco) to launch a new subscription-based gaming portal called ‘Games Lounge’ for Batelco’s postpaid and prepaid mobile customers in Bahrain. It had also partnered Airtel to launch a flat-fee mobile gaming subscription service called Airtel Games Club in Kenya, Tanzania, Nigeria, Ghana, Uganda & Zambia. Similar tie-ups - Yash Raj Films had tied up with Robosoft's mobile games subsidiary 99Games to develop mobile games based on Dhoom film franchise in October last year. - Filmkraft Productions had previously partnered with Hungama and Gameshastra to launch a Krrish 3 game on Windows phone and Windows 8 platforms. Hungama had also…
- YouTube pulls the plug on its live commerce venture simsim: Here’s what to know March 27, 2023
- IT Ministry Additional Secretary Given Approval Powers for “Protected Systems” Notifications March 27, 2023
- Video: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 27, 2023
- MediaNama Daily: Caught red-handed March 25, 2023
- US govt warns businesses of ‘AI deception’, calls for mitigating risks before launching AI products March 24, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...