Mobile games company Nazara Technologies has signed a multi-movie deal with Fox Star Studios to develop games on the studio's upcoming Bollywood movies and prominent movies in latter's catalogue, reports Exchange4Media. While the terms of the deal were not disclosed, this agreement will apparently give Nazara exclusive rights to develop games for Fox Star Studio across digital platforms like online, mobile and DTH. The first few games being built will be based on the recently released Finding Fanny and upcoming movies Bang Bang & Bombay Velvet. The games will be offered for free, as the company plans to monetize via in-app advertising, game embeds and in app purchases. Earlier in May this year, Nazara had tied-up with digital celebrity network Fluence to create games based on Amitabh Bachchan and Salman Khan. As per the deal, Nazara was expected to launch three free games each of Bachchan and Khan over the next year. In April last year, it had tied-up with Bahrain’s largest telco Bahrain Telecommunication Company (Batelco) to launch a new subscription-based gaming portal called ‘Games Lounge’ for Batelco’s postpaid and prepaid mobile customers in Bahrain. It had also partnered Airtel to launch a flat-fee mobile gaming subscription service called Airtel Games Club in Kenya, Tanzania, Nigeria, Ghana, Uganda & Zambia. Similar tie-ups - Yash Raj Films had tied up with Robosoft's mobile games subsidiary 99Games to develop mobile games based on Dhoom film franchise in October last year. - Filmkraft Productions had previously partnered with Hungama and Gameshastra to launch a Krrish 3 game on Windows phone and Windows 8 platforms. Hungama had also…
- India To Expand ‘Trusted Sources’ Mandate to Bolster Cybersecurity Across Critical Sectors February 21, 2024
- Flipkart in talks to acquire delivery platform Dunzo: Report February 21, 2024
- You can soon share your Signal username instead of your phone number February 21, 2024
- Deep Dive: Unpacking the Bombay High Court verdict on the Indian government’s proposed Fact Checking Unit February 21, 2024
- RBI increases scrutiny of peer-to-peer lending platforms: Report February 21, 2024
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...