Flipkart owned e-commerce company Myntra appears to be getting rather desperate when it comes to pushing promotions over SMS: Just over the past couple of days, as a DND customer, I've received seven promotional messages over a transaction pipe from Myntra, and eleven since they began. Transactional messages (which have a header like LM-MYNTRA) are meant to be sent by companies to their customers following the completion of a transaction, and are typically related to ticketing, bookings or purchases, or a users account status. In some instances, where consumers choose to opt-in, customers can get messages for a period of six months, as long as the telemarketer can prove opt-in. Note that some Myntra messages that I received also do provide an opt-out option, but and there is no way they prove that I opted in for these messages: I last purchased something from Myntra in 2012, and messages can only be sent for a period of six months, even if you take a the purchase of a product as an opt-in. Two messages were received on 10th of September, two on 11th, three on 24th and four on 25th. So, 11 promotional SMS spam messages over a transaction pipe. This means the telemarketer being used by Myntra, if regulations are followed, should be banned. Note that we had informed Myntra about this after the first few messages (on September 11th), but it appears they've decided to continue with spamming. We haven't received a written response from them yet. Complaints had been filed…
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