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Micromax to foray into services business over the next few years


Indian mobile handsets manufacturer Micromax is planning to foray into the services business, reports afaqs. Over the next few years the Gurgaon-based company is looking to tap into areas like education, health and security, through partnerships. The details are very sketchy as the plans are still in the formative stage. The objective is to explore alternative revenue streams. However, Micromax CEO Vineet Taneja told the publication that no developments in this regard is likely to materialize over the next 2-3 quarters.

Micromax expansion

– Micromax, which has a 18% market share in the smartphones market in India (as of June 2014), has been expanding its international presence. For instance, it is selling phones in several neighbouring regions including Sri Lanka, Bangladesh, and Nepal. It also has operations inHing Kong, UAE, Maldives, Brazil and Russia, and hopes to expand to markets such as Hungary, Poland, Slovakia, African countries, Romania, the Czech Republic, among others.

– Besides making mobile handsets, Micromax also sells LED TVs under its own brand name, and is working on wearable devices and accessories. Earlier this year, at the Consumer Electronics Show, Micromax showcased “LapTab”, a dual-boot Windows and Android powered notebook which it was planning to launch in February, but never did.

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– In April, at the Build developer conference, Windows Phone chief  Joe Belfiore announced and teased Micromax as the latest hardware partner for Microsoft’s  mobile operating system. Last month, Micromax released the Canvas Win Windows Phone handsets in India.

– Earlier this year, Google announced during its annual developer conference that as part of its Android One initiative the search giant had inked deals with with Indian OEMs like Micromax, Karbonn and Spice. And senior vice president, Android, Chrome & Apps at Google Sundar Pichai said that a sub-$100 Micromax smartphone with 4.5-inch screen, dual SIM and SD card support will probably be among the first lot of smartphones coming from this initiative.

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