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Instamojo launches Appstore to provide sellers greater control over payments

Instamojo Logo

Payment collection platform Instamojo has launched an app store that provides users with a suite of apps to simplify online selling and collection of payments. Users need to subscribe to these apps, some of which are free and others paid, to use them. To purchase the paid apps users needs to buy credits from the Appstore. Instamojo will provide registered users 250 credits free, and any new user registering within September 30, 2014 will receive the same.

Some of the apps currently available on the store:

Merchant Affiliate System: This enables the user to create a personal affiliate network and allows others to sell on their behalf.

Email multiple customers: Users will be able to communicate with existing customers, and provide them updates regarding products and events.

iMojo Link Privacy System: Allows users to control visibility of payment links on their profile page, search engines and while sharing.

SMS Notification Alert: Users will receive a SMS notification for each sale.

Read more about the apps here.

It’ll be interesting to see if third-party developers are roped in to develop apps for this platform.

Instamojo Appstore

Founded in 2012 by Sampad Swain, Harshad Sharma and Akash Gehani, Instamojo allows users to collect online payments by simply creating a payment link, adding details like price, sharing the link on websites, through an email, and even on WhatsApp or through SMS, and receive payment.

Competition: Hyderabad-based event technology solutions provider MeraEvents, and online ticketing and events registration platform Explara are Instamojo’s main competitors. MeraEvents raised $1 million from OMICS International, which organizes science conferences across the world, in June 2014. In the same month, Explara expanded to the US, the UK and South East Asia through local partnerships.

Earlier developments

– Earlier this year, in July Instamojo introduced a new option for sellers to sell and collect payments for physical goods. Till then Instamojo supported payment collection service for digital goods and services only, although it allowed users to give away physical goods for free.

– In February, it had introduced a Social Pay feature that allowed consumers to purchase products for free by either sending a tweet or posting an update on their Facebook profile. Instamojo had claimed that it had registered 10,000 unique Social Pay transactions till then (53% of transactions happened through Facebook, 46% through Twitter and 1% through LinkedIn).

– Last year, in October the company had introduced a feature called Instamping, which added customer information on PDF files at the time of sale in order to discourage piracy.

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