Mobile advertisement impression volume has grown 260% from July 2013 in India, according to the State of Mobile Advertising report released by Opera Mediaworks. The report is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers, and hence not a census of the overall mobile advertising market, but can be indicative. The report says that this growth has been fueled by a country-wide shift from feature phones to smart devices, with the Android platform leading the way. The report also claims that currently Android holds a 41.7% market share in India, while Symbian and iOS have 2.7% and 0.4% market shares respectively. Ad impressions vs. Revenue generated Android also served the most number of ad impressions and generated maximum revenue among the various mobile platforms, though in terms of number of unique devices present in India Android was behind feature phones. Android accounted for over 80% of total ad impressions and generated 60% of total revenues. Though iOS accounted for just 0.5% of total ad impressions, it generated 2% of total revenues. Banner ads vs Rich-media creative Banner ads and other simpler forms of ads dominate the Indian market, with a 96.8% share, while rich-media creative account for a paltry 3.2% mobile ads. However, rich-media accounts for over 26% of the total revenue, while banner ads account for the remaining 74%. Content preference Indian Android users prefer Arts and Entertainment content over News and Information, which opposite of what audiences prefer globally.…
- SVAMITVA scheme: Only 60% of villages in India digitally mapped since 2020 February 8, 2023
- U-WIN in Himachal Pradesh: India’s pilot project to digitise vaccination records gains ground February 8, 2023
- Explainer: Meet the new ChatGPT-powered Microsoft Bing search engine and Edge browser February 8, 2023
- Why Does the Indian Govt Think Twitter’s Challenge to its Blocking Orders Lacks Bite? February 8, 2023
- Nearly 4,000 videos ordered to be removed off YouTube by India’s health ministry: Report February 8, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...