wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

IMImobile deploys its mobile & social audience engagement platform on BBC

IMIMobile Logo

Mobile VAS provider IMImobile that recently IPO’d at London’s AIM exchange, has secured a contract by BBC to deploy its DaVinci Social platform across the organization to help the latter improve its audience engagement process across mobile and social channels. This partnership apparently started in July 2014, following an official supplier selection process.

bbc-logo

IMImobile mentions that BBC will be using its DaVinci Social platform across radio, TV and live events to manage its inbound and outbound audience interactions across SMS, MMS, E-mail, Facebook, Instagram and Twitter.

It will also be used to manage interactive services such as social & mobile voting and integrate mobile & social audience interactions into its programming. The deal period or the terms of the agreement were however not disclosed.

DaVinci Social was introduced by IMImobile in September last year and the company claims this platform enables broadcasters manage and respond to audience interaction across multiple channels. It also enables them to integrate contextual audience feedback into live programming and monitor citizen journalism content.

In addition, it apparently offers audience profiling for broadcasters by providing the ability to sort inbound messages based on channel, sentiment, Klout score and hashtag. IMImobile claims that this platform can be deployed across hundreds of production teams in order to centralize the management of audience engagement across multiple digital and mobile channels. Some of the clients for DaVinci Social platform include radio stations Global Radio, UTV Radio, SKY and Orion Media among others.

Advertisement. Scroll to continue reading.

IMImobile’s London IPO: Earlier in June this year, IMImobile had raised £30 million (before expenses) through an IPO on London Stock Exchange’s sub-market AIM (Alternative Investment Market). It had issued 25 million ordinary shares of 10 pence each at an issue price of 120 pence per share. This represented about 53% of the company’s total issued share capital.

The company had reported total sales of £38.5 million with an underlying EBITDA of £6.1 million for the year ended March 31, 2013. More on IMImobile’s IPO here.

Also readBBC on how its Indian Election messaging pilot worked on WhatsApp & WeChat

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create an repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ