Bangalore-based 2mpower Health Management Services, makers of the GetActive series of fitness trackers, has launched a new personal health and activity tracker called GetActive tapp. The product which claims to follow WHO guidelines to benchmark activity levels will be available exclusively via Myntra at a price of Rs 4,999, the company said. However, it seems one can also buy it directly from the company’s website.
The device will track daily physical activity like steps taken, calories burnt, non-sedentary time spent in the day and distance covered in kilometers etc. It will then connect to the users smartphone using low-energy bluetooth and sync live fitness data to its app, which can then be accessed or downloaded from the app dashboard. The app is currently available for iOS and Android phones.
In addition to its other features, the GetActive tapp will also let users accumulate currency for every step taken, which it claims can be redeemed via its partner ecosystem. However, the company failed to mention which partners or what it can actually be redeemed for. The company currently also offers a variety of differently colored wristbands, priced at Rs 499, for the device.
The company had raised an undisclosed amount of funding from Chairman of Manipal Global Education Services TV Mohandas Pai and former Infosys CTO Sharad Hegde, in May this year. At the time the company had said the funds will be used to provide holistic disease management solutions and expand applications in areas such as retail and financial services.
Other products offered by 2mpower health management services under its ‘GetActive’ branding include, a clip-on fitness tracker with a sleep monitor called GetActive Slim priced at Rs 2999 and GetActive eZ, another fitness tracker with a large b/w lcd screen and a pager like form factor priced at Rs 1999. GetActive also has a community platform where users can compete and challenge each other and ‘get rewarded’ for being active. The company claimed that its community platform will eventually comprise of medical experts, nutritionist, hospitals, insurance companies and lifestyle companies, although it didn’t specify a timeline for the same.
Other than retail customers, the company partners with corporates, hospitals, fitness clubs etc. to offer its services. At the corporate level, it claims to increase employee engagement with activities like groupathons, virtual walkathons and other challenges and claims to have tie-ups with 28 corporates for the same. The company claims to have 15,000 users at present, which it aims to bring up to 100,000 with the launch of ‘tapp’ and to 10 million in the next 30 months.
Other players in the fitness tracking segment
– Vishal Gondal’s fitness tracking solution GOQii was officially launched in India and raised undisclosed amount in angel funding last month, after debuting it on a limited pilot basis earlier this year in February. What differentiates it from other fitness solutions like Fitbit and Jawbone is that GOQii provides access to human coaches and experts.
– Ahmedabad-based Azoi Mobile Technologies had launched a mobile case called Wello that also worked as a health tracker earlier this year. Pre-orders for Wello, which is priced at Rs 12,350 ($199) is closed at the moment. Besides India, Wello also targets other markets like USA, Canada, UK, EU, Singapore, Hong Kong and China.
– In June this year, Google launched its health and fitness platform Google Fit, through which it provided app developers a single set of APIs that can be used to manage fitness data from apps and sensors on cross-platform devices and on wearables. Apple had also launched a similar Healthkit platform earlier in the month.