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Gaana.com launches genre and artist specific mobile apps

Times Internet owned music streaming service Gaana.com has launched mobile apps which allow users to access categorised music according to language, artists and genres. (Hat Tip: NT Balanarayan) Launched about a month ago, there are 10 apps: Kishore Kumar Hits, Hindi Sad Songs, Love Songs Hindi, Top Ghazals, Top English Songs, EDM Songs and Trance Music, Tamil Songs, Hindi Romantic Songs, Classic Hindi Love Songs and Hindi Bhajans. The apps provide options to stream music in three formats 128Kbps, 64Kbps and 32Kbps according to the users internet speed, along with features like social sharing and video streaming. The old Hindi songs app seems to be the most popular among Gaana's apps: It has seen more than 1,00,000 downloads on Play Store alone. All in all, Gaana has music in 21 languages - Hindi, English, Kannada, Malayalam, Marathi, Punjabi, Tamil, Telugu and other Indian regional languages - so there is potential for many more apps.  Gaana seems to have tried to tap users who might not be loyal to the app but to an artist or genre of music. This makes things easier for users looking for particular playlists and content, because they don't have to search or create separate playlists. It also allows Gaana to acquire users who are merely searching on the play store for "Tamil Songs" or "Hindi Songs" or specific artists, instead of content aggregators (Gaana or its competitors: Hungama, Saregama and Saavn). Hungama and Saavn might have the same music, but haven't yet launched genre, language or artist specific apps. With Gaana…

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