wordpress blog stats
Connect with us

Hi, what are you looking for?

Future Group to adopt an omni-commerce strategy to increase consumer access

Future Group

Kishore Biyani’s Future Group has tied-up with omni-commerce technology solutions provider hybris software, a SAP company, to converge its digital and physical channels, reports Business Standard. Following this tie-up all Future Group brands are expected to be available online from March 2015. Future Retail joint managing director Rakesh Biyani told the publication that Future Group will invest Rs 100 crore over the next 18 months on the omni-commerce platform.

Last month Future Group had launched a B2C e-commerce portal for its direct selling service Big Bazaar Direct. The BS report claims that the portal hasn’t performed as well as expected and will be integrated into the omni-channel strategy.

Once omni-channel retail operations are fully functional consumers will, apparently, be able to view the inventory and order products online and pick-up the ordered products from the nearest Future Group store or get it home delivered. In case the products ordered are out of stock at the store it will be delivered to the consumer’s home when new stocks arrive. The company claims that consumers will be able to pick from over 250,000 items available across its stores or website on this new platform. In comparison a Big Bazaar outlet has a capacity of storing 40,000-60,000 items.

What happened to earlier e-commerce plans?

Advertisement. Scroll to continue reading.

Earlier this year, in July Kishore Biyani had said that Future Group plans to launch an e-commerce platform in October. He had also said that they were currently running an e-commerce pilot in Akola, Amravati and Bhilwara and would be launching it in a phased manner starting with the electronics category in October and followed by sports. In fact, the company also revealed that Hong Kong-based Li & Fung will be taking care of supply chain management for the e-commerce venture. What happened to this plan?

And then there’s FutureBazaar.com

The Future Group was one of the first entrants into the e-commerce space in India, with FutureBazaar.com, and was one of the dominant e-commerce players in the Indian market in 2008-09. The platform was relaunched in October 2010 after a period of consolidation. However, it never took off.

The last we heard about FutureBazaar.com was when Vivek Biyani took over the reins of the online portal in March 2013, after Kashyap Deorah quit the company to start his new venture Just Chalo.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ