Eros Now logoEros International’s online streaming service ErosNow has partnered with Indian multiple-system operator (MSO) Home Cable Network Private Ltd., to offer its collection of films and music to Home Cable network’s customer base. The service will be offered on a monthly subscription basis for unlimited viewing of movies, on PCs, laptops, mobiles, smart-TVs and tablets, to Home Cable customers. It is unclear if only broadband customers will be able to avail this plan or if it will also be available to Internet TV customers of the network.

Home Cable claims it currently delivers 50 Mbps as the default minimum speed to its broadband subscribers in the Delhi-NCR region. ErosNow currently claims to offer a library of over 2300 movies in Hindi, Tamil and other regional languages, thousands of music video and audio tracks and TV content from various TV studios. It offers an ad-based free subscription, since early this year, to a part of its collection and charges Rs 250 per month for an all access, HD quality and ad-free experience.

Partnerships: ErosNow had entered into a similar partnership with Hathway in July this year, to offer its content to Hathway’s customers on a monthly subscription based plan. The platform first started featuring TV content on its site in April and had signed a partnership with Zee TV shows for rights to worldwide distribution of its soaps and reality shows in August. In June, the company had acquired a controlling stake in mobile value added service provider Techzone. It had also inked content tie-ups with UTV and Viacom18 last year.

Other content tie-ups:

As we have pointed out again and again, ISPs have leaned in favour of a walled garden approach rather than an open, free for all Internet. The Cellular Operators Association of India had even listed “revenue sharing agreements” with telecom operators of one the five items on their wishlist for the government.

– Earlier this year in March, Uninor announced its hourly facebook and daily whatsapp plans claiming the company was ‘moving out of data, moving into internet’.

– State sponsored telecom operator BSNL also started offering data bundles for facebook and whatsapp through special data bundles, in June this year.

– Vodafone had launched its own walled garden, ‘Vodafone Music’ in December last year, powered by Hungama’s platform.

– Airtel had entered into a partnership with online movie streaming and DVD rental service, BigFlix in June 2011. The company also launched a Re 1 Entertainment store that offers music, games, videos and photos for users to download in August last year.