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Digital Video firm Culture Machine raises Series A funding from Zodius Capital for Asia expansion

Culture Machine, a digital video company founded by former Disney-UTV exec Sameer Pitalwalla and former YouTube exec Venkat Prasad has raised a Series A round of funding led by Zodius Capital. The company has also brought on its board of advisors former YouTube executives Shishir Mehrotra, who was former VP (Product) at Youtube/Video at Google, and Dean Gilbert, Former VP and Global Head of Content operations at Youtube, apart from VuClip founder and CEO Nickhil Jakatdar. Culture Machine is a YouTube certified MCN, and also manages content across other platforms such as DailyMotion, and syndicates content to VuClip on mobile. Pitalwalla decline to disclose how much the company has raised in funding, but The Economic Times put the amount at $4 million. In the past, HomeVeda has raised funding from Blume Ventures, while Shekhar Kapur and AR Rehman backed Qyuki received additional backing from Samir Bangara, for MD (Digital) for Disney-UTV. Bangara is CEO of Qyuki, and effectively competing with his former colleague, Pitallwala. The plan is to use the funding to expand internationally. "We have plans for what kind of a product (for the expansion), but our plans haven't been firmed up yet. Different markets have different contours. We'll probably look at South East Asia." The funding will also be used to further build out its intelligence platform, which Pitalwalla says is a key differentiator for the company. Building a Creator Network Typically, YouTube Multi Channel Networks sign up multiple creators, and aggregate content. Culture Machine is bridging a gap…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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