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Croma inks tie-up to offer self-branded products on Snapdeal

Croma Snapdeal

On the heels of Tata Sons Chairman emeritus Ratan Tata investing in Snapdeal, Tata Sons-owned multi-brand electronics store chain Croma has inked a strategic partnership with the company. 

While the terms of the partnership were not disclosed, Croma mentions that products across various electronic categories like mobiles, tablets, and laptops that are available at its physical stores will be available for purchase on Croma’s brand store on Snapdeal.

Self-branded products only: When we checked, we noticed that Croma is offering only its self-branded products across various categories like mobile phones, tablets, laptops, computer & mobile accessories, headphones and earphones, eyewear accessories and camera accessories among others. While Croma offers self-branded products in categories like home and kitchen appliances and gaming devices as well, these aren’t available on its brand store yet.

From the looks of it, this store seems to be just another retail channel for Croma to push its self-branded products, while Snapdeal gets to expand its portfolio of electronics products.

Croma however mentions that it will jointly work with Snapdeal towards market development initiatives, category development and joint collaboration in customer and vendor outreach programmes. Both brands will also apparently look at exclusive launches of products and brands like the recent Lenovo tablets launch and special offers on Karbonn Titanium S10.

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Croma’s online store

It’s worth noting that Croma already has a full-blown online store that was launched in April 2012. It allows users to purchase all products that are available in Croma’s physical outlets. It also provides a Store Pickup facility, that allows customers to select a product and pick it up from a Croma store near them. (Do read our review of Croma’s online store when it was launched here)

Snapdeal & Tata connection

Last month, Snapdeal had also partnered Tata Housing Development subsidiary Tata Value Homes to add a real estate section to its site. Through this section, customers could book an apartment on Snapdeal for a Rs 30,000 non-refundable deposit.

At launch, Snapdeal had claimed to offer more than 1,000 apartments from seven housing projects in cities like Bangalore, Chennai, Pune, Mumbai and Ahmedabad. Customers buying the apartment also apparently got assured rent of Rs 10,000 per month for about a year.

Coinciding with this partnership, Snapdeal also disclosed that Tata Sons Chairman emeritus Ratan Tata had also made a personal investment in the company. The investment amount was however not disclosed.

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