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30% transactions on Cleartrip are mobile; Mobile Web vs Apps; Top handsets & others

(By Vivek & Vikas SN) 30% of transactions on the online travel agent Cleartrip is coming from mobile devices, up significantly from 12% last year, the company has told Medianama. In terms of search traffic, around 40% of the company's traffic is now coming from mobile devices, doubling from 20% last year. In July this year, Cleartrip had mentioned that 30% of its traffic is coming from mobile devices and it was expecting the number to reach 50% by next year. Cleartrip attributes this increase in mobile transactions to a combination of various factors including impulse purchases during flash sales and increased functionality of mobile apps over browsers.  It also notes that the last million app downloads have come in one-third of the time taken to register its first million downloads. Cleartrip’s competitor MakeMyTrip had also informed in its September 2014 investor presentation (pdf) that 29% of its traffic…

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