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Blume Ventures invests in Snaplion, SocialBlood, Snapbizz and Greytip

Venture capital fund Blume Ventures has announced new investments in Snaplion, an app development and marketing company, Social Blood, an online network of blood donors, and Snapbizz, an e-commerce enabler and marketing company  in its quarterly report.

It also disclosed additional investment in its portfolio company Greytip, a cloud-based HR and payroll management solutions provider. Snaplion, SocialBlood and Snapbizz are syndicate investments, and Greytip was a lead investment.


Snaplion: Snaplion is an app development and marketing company. It was founded by Nikhil Sama (former Director at Rocket Internet), Tapan Raj (one-half of the Indian electronica band Midival Pundit), Rohan Gupta and Aditya Kapoor. Snaplion also allows companies to build their own apps and promote it. Rehan Y Khan, Google India’s Rajan Anandan and the India Internet Group have also invested in this company.


SocialBlood: Bangalore-based SocialBlood is an online network of blood donors around the world, plus blood banks and hospitals. It was founded in 2011 by Karthik Naralasetty. Vice president of Citrix Ravi Gururaj, Google India’s Rajan Anandan, and Ramesh Kumar Shah of Harvard Angels invested in this company as well.

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Snapbizz: Very little information is available about Snapbizz. The Snapbizz website doesn’t seem to working at the time of writing this. The report states that the company works in the e-commerce enabler and marketing space. This Bangalore-based company was founded by Prem Kumar and Yashwant Prakash. Qualcomm Ventures and Singapore-based Tradus also invested in this startup.


– Greytip: It’s a cloud-based HR and payroll management solutions provider. It had raised an undisclosed amount of investment from Blume Ventures in June 2014. The company had said at the time that it plans to use the funds or strengthening its SME marketing & sales efforts. It was founded in 1994 by Rowjee and Sayeed Anjum, and offers solutions for payroll management, employee administration, leave management, attendance, and employee document management among others. The solutions are available in both SaaS and on-premise models.

Other previously disclosed investments made by the fund include:

– Cloud-based material planning and optimisation solution Intellocut in February 2014, as indicated by this Techcircle report.

– Cloud computing platform services provider for app developers ShepHertz in June 2014.

– Robotics and warehouse automation startup Grey Orange Robotics in April 2014.

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– Online event ticketing site IndianStage, audio travel content provider AudioCompass, robotics & automation firm Systemantics and fresh sea food brand PescaFresh in February 2014.

– Video calling company Turtle Yogi Technologies in January 2014.

– Health video site Homeveda also in January 2014.

Other highlights from the report

– In the previous report Blume Venture had said that six of its portfolio companies have raised Series A investments until now and expects 8-10 Series A investments in 2014. In the current report Blume Ventures informs that 3 additional Series A investments have been completed – Grey Orange Robotics, Covacsis and WeAreHolidays.

– Similarly, Blume Ventures had expected 2-3 of the 6 Series A companies to raise Series B investment in 2014. Two Series B investments have been completed – Reviews42 and Taxiforsure.

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– One Series C investment (Taxiforsure) has also been completed in this quarter.

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