Amazon India has launched a Release Day Delivery service, which will allow customers to pre-order products and get them delivered on the day of their release. This service launch coincided with the launch of the Xbox One gaming console. Some of the customers in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Ahmedabad and Nagpur, who had pre-ordered the Xbox One, received it from Amazon on the midnight of September 21, 2014. This service is currently available only for the video games category. Amazon India claimed that new categories will soon be added, though no clear timeframe has been communicated. Amazon’s attempts at delivery innovations Amazon India had launched a pilot program to test in-store pick-up service in Delhi and Mumbai in association with BPCL’s In & Out stores, in March this year. Shoppers were provided the option to select In & Out as the pick-up of point of their Amazon purchases during the checkout process, and search for the closest stores using address, pin code or by using landmark. This service was later extended to Bangalore in April. Customers were allowed to pick-up their Amazon purchases from local kirana shops. While, it’s still early days it would be interesting to know how many Amazon customers are actually using this service. Have any of you used this in-store pick-up service? Amazon India has also been concentrating on expanding its Fulfillment Centers. Earlier this year, in July it had opened its third Fulfillment Center in Chennai and had stated plans to open four…
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