affleMobile messaging and advertising company Affle has acquired the India-based mobile application development company Appstudioz. With this acquisition, Appstudioz has now merged with Affle’s Media Lab business. Affle will also be setting up its global R&D centre in India to help strengthen its mobile app & ad technology platform. The 200-member Appstudioz team is expected to join this facility.

Affle founder, CEO and chairman Anuj Khanna Sohum said that this acquisition will allow Affle to position itself as an end-to-end mobile marketing solution for publishers, advertisers and agencies. Traditionally advertisers are dependent on multiple partners for development of apps, analytics, monetisation, etc.

Affle

Founded in 2011 by Sourabh Singh, Appstudioz develops iOS, Android, Windows phone, HTML5 and web apps across verticals like games, media, consumer, enterprise, healthcare, navigation, finance and augmented reality for its clients. Its website claims that the company’s clients include the likes of The Times Group, ESPN, Fashionandyou, and Dealsandyou among others.

Affle provides a Mobile Apps and Ads as Service (MAAS) platform for publishers and marketers. Along with Appstudioz, which creates apps, Affle currently offers ad2campaign for ad serving, programmatic mobile media procurement and analytics and Ripple for rich media/video ad-authoring across platforms.

Partnerships: Previously in 2013, Affle had inked an exclusive partnership with the India Today Group to power all the video and rich media advertising for India Today Group properties through the video ad network it launched in 2012, Ripple. The company also entered in a partnership with Yahoo India to sell Yahoo’s mobile ad inventory across mobile devices and a partnership with Samsung to launch a co-branded cricket site for Windows phone 7, in 2012. The company had formed a mobile marketing joint venture with Japanese mobile advertising firm D2 Communications called ad2c for the Indian market, also in 2012.

Other developments in advertising:

– Bangalore-based programmatic advertising technology provider Ozone Media had recently entered into a partnership with New York based advertising technology company AppNexus. The company had also tied up with Facebook in 2012 to offers Facebook’s ad inventory to advertisers in India.

– Online advertising network Komli Media had raised $30 million from Peepul Capital and other existing investors in October last year. The company had then launched a remarketing demand side platform in February and a mobile retargeting platform for app developers and marketers in May.

– Mobile advertising network InMobi had announced the public launch of its native ads platform in May this year. The company also launched InMobi Exchange in association with Rubicon Project, later the same month. It also introduced new monetisation solutions for mobile game developers and created a $25 million fund for indie developers in July this year.

– Mobile ad exchange platform Vserv had added native advertising formats in news and information categories in May this year.