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Affle acquires app development company Appstudioz; To set up R&D facility in India

Mobile messaging and advertising company Affle has acquired the India-based mobile application development company Appstudioz. With this acquisition, Appstudioz has now merged with Affle’s Media Lab business. Affle will also be setting up its global R&D centre in India to help strengthen its mobile app & ad technology platform. The 200-member Appstudioz team is expected to join this facility. Affle founder, CEO and chairman Anuj Khanna Sohum said that this acquisition will allow Affle to position itself as an end-to-end mobile marketing solution for publishers, advertisers and agencies. Traditionally advertisers are dependent on multiple partners for development of apps, analytics, monetisation, etc. Founded in 2011 by Sourabh Singh, Appstudioz develops iOS, Android, Windows phone, HTML5 and web apps across verticals like games, media, consumer, enterprise, healthcare, navigation, finance and augmented reality for its clients. Its website claims that the company's clients include…

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