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Times Internet’s ALIVE now lets users create interactive wedding card invitations


Times Internet’s augmented reality app ALIVE has launched ALIVE Wedding Cards, which lets users create interactive wedding card invitations. Users can add details like, venue locator using Google Maps and wedding date reminder. Plus, multimedia content like, background music and templates to the wedding card.

ALIVE app lets users take an image of the wedding card, add themes, background music, information about bride and groom and other relevant details. Note that the Alive Wedding Cards tool only accepts images in JPEG and PNG formats with a minimum size of 300×300 pixels.

Recipient’s need to have the ALIVE app installed on their handsets to view the interactive card. They need to search for the wedding card image with the ALIVE logo, point the phone camera at the image and tap the screen to view the content.

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Pricing and Plans

The company is offering several different plans, sporting different features. The ‘Basic’ pack costs Rs 10,000 and lets users add images, couple’s story, and program details, but is valid for only 45 days. The ‘Enhanced’ pack, which costs Rs 20,000 lets users add videos, venue direction linked with Google Maps and an ability to set religious theme. The validity has been stretched out to 60 days. The ‘Superior’ pack includes all the features from the Enhanced pack, and in addition allows inclusion of background music. Besides that, themes can be customized according to the destination, and a reminder can be set for the event date. The pack offers 90 days validity and also allows the recipients to send wishes to the couple.

Barrier to entry?

Given that recipients will need to have the ALIVE app on their phones to view the wedding card, the reach of this service is likely to be limited. Also, from this perspective the pricing is a little steep.

Earlier developments

The Times of India Group launched the Times ALIVE app in 2013. Initially, the publication used the app to augment interactivity with the readers of its print medium. The readers were required to scan the ALIVE logo embarked on the newspaper in order to view the multimedia content on their screens.

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Earlier this year, in March Times Internet opened the Alive platform to brands and agencies. The users were required to use  Alive Studio, an extension to company’s Alive program. The service uses image recognition technology to scan an image and trigger an appropriate action, such as playing a YouTube video or launching a website. It also allowed companies to create their own custom augmented reality apps using the APIs offered as part of Alive Studio.

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