Mahindra Group subsidiary Tech Mahindra Ltd is expanding its job marketplace service Saral Rozgar, reports Livemint. The company, which invested close to $5 million in the project during launch claimed that the service had generated significant revenues since then.
Saral Rozgar was launched in 2011 by the company in partnership with NGO Rashtriya Rozgar Mission and was deployed on the Tata Docomo network in 2012. The service which piloted in 800 locations across the country will now be expanded to 100,000 locations around the country and be launched as a direct-to-customer service rather than through telecom operators.
Job candidates can now access the service directly via phone by buying the saral rozgar card for Rs 50. The company claims the access cards will be available through 100,000 telecom recharge retailers across the country. The card allows a candidate to call the company’s call centre and create an online resume.
Companies looking for job seekers can also register through the call centre. The company can then shortlist the candidates from the required category and contact them via automated calls in regional languages or via SMS. Candidates are then able to connect directly with the employers without involving intermediary agencies.
The company claimed that in the past two years it had registered nearly 2 million subscribers and had connected more than 50000 of them with prospective employers. It said it will now look to invest in back-end facilities, undertake branding initiatives and expand its presence through marketing and advertising.
The portal currently lists job openings in accounting, electricals, retail, tailoring, cooks, machine operators, security guards, delivery boys and food and beverage executives from companies like Cafe Coffee Day and Godrej Industries Ltd. among others.
– The government had proposed to launch a job portal back in 2010 and had said it would take 22 months to do the same. The Ministry of Micro Small and Medium Enterprise did eventually launch a jobs portal this year but it was a perfect demonstration of how not to launch one.
– Mogae Digital and Mobiya had partnered in October 2012 to launch an SMS based job classifieds platform DomJobs.
– ITC’s e-Choupal initiative and the job portal Monster India partnered to launch a job portal in 2009, called RozgarDuniya.com to specifically cater to Indian rural job seekers
– Reliance Communications had partnered with blue collar jobs portal Babajob.com to bring its classifieds to mobile via R-world.
– SREI Sahaj had previously launched Chaarki.in a jobs portal targeting rural India, although the initiative seems to have been scrapped now.