Online video streaming service Spuul has extended its offline video sync feature to all free users through its latest Android app update (2.1.1). Free users will now be able to sync a Bollywood movie or TV show for offline viewing, albeit with ads. Premium Spuul Logousers will continue to be able to view all video content on Spuul without ads. Users don’t even have to log in to watch movies on Spuul. However, if they want Spuul to remember resume points and other information across devices they will have to create an account.

Free users can sync and view up to 5 movies. Paid subscribers can download 10 movies at a time, which need to be consumed within 72 hours. Post that users need to reconnect to verify their account and offline content.

At present only the Android app users get this feature. The company claims that this update will be extended to the iOS app users in the next couple of weeks. Currently, iOS app users need to pay $4.99 per month for offline viewing.

Last year Spuul had introduced the offline sync feature that allowed paid subscribers to download movies for offline viewing on its Android app. In June this year Spuul added Google Chromecast support to its Android app, which allowed consumers to directly stream Spuul content on their television.

As part of the latest update users can also choose the quality of video (low, standard, HD and Full HD) they would like to watch.

Spuul

Monetization: It’s worth noting that though Spuul has extended the offline viewing feature to its free users, it will be monetizing the feature by syncing ads with the videos. Spuul had also launched a new cheaper ad-supported subscription plan called Premium Lite. The subscription rate was significantly lower than the Premium plan, but videos included ads.

Content partnerships

The Singapore-based company first started offering Bollywood movies and Indian TV shows on its platform in 2012. Since then Spuul has been aggressively forging content partnerships with leading Indian TV channels and Bollywood production houses.

In January 2014, Spuul inked a content deal with Disney UTV in a bid to expand its Bollywood movie catalogue. A year earlier Spuul had tied-up with Yash Raj Films to make the studio’s movies available on its platform.

In September 2013 Spuul struck a similar deal with Star Plus, which enabled it to stream TV shows with a 30 minute delay. Spuul had also tied-up with IndiaCast to offers TV shows from Colours and MTV India on its website.

Spuul had also apparently considered foraying into original content programming, but since then no other developments in this regard have been reported.