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Low-cost smartphone manufacturer Spice Mobiles has launched a Firefox OS-powered smartphone, Fire One Mi-FX 1. The phone is priced at Rs 2299 and will be sold exclusively through Snapdeal from August 29. Earlier this year Mozilla had revealed that it had inked deals with Indian phone makers Spice and Intex, to introduced ‘ultra low-cost’ devices in the country. Intex is expected to launch its Firefox device today, which is apparently priced under Rs 2000.

In terms of hardware specifications, Spice Fire One sports a 3.5-inch display with 320 x 480 screen resolution. It’s powered by a 1GHz single-core processor, and features a 2MP rear camera and a 1.3MP shooter at the front. The dual SIM capable Fire One offers Edge and Wi-Fi as connectivity options.

On the software front, Spice’s Fire One supports multiple Indian languages including Hindi, Tamil, and Bengali. Firefox OS’s app store Marketplace will be pre-installed on the handset.

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Targeting the feature phones user segment

At sub-$50, both Spice’s Fire One and Intex’s offering hope to lure in customers who would otherwise settle for a feature phone. According to an IDC report, the feature phone market accounted for 71% of the total mobile phone shipments in Q2 2014, in the country.

Firefox OS

Firefox OS has been built entirely over the open web standards. The phone features HTML Web apps. The OS is compatible with a number of devices, including Desktop, Samsung Galaxy S II, and a collection of Nexus handsets. Firefox OS smartphone is now available in 17 countries across Europe, Asia and Latin America

Spice sub-$100 Android One smartphone

Google introduced its Android One initiative during the annual developer conference at Moscone Center, earlier this year. Google’s senior vice-president of Android, Chrome and Apps, Sundar Pichai said Google will launch sub-$100 smartphones, starting with India. He also said that the company has already partnered with Indian mobile makers like, Spice, Micromax and Karbonn.