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Siddhartha Roy, COO, Hungama: If the consumer has a difficulty in paying for the data, we’re happy to come in and subsidise that data

We’re reporting from the TRAI seminar on regulation of OTT services (rather, Internet services). Details of why this seminar is being held, here. For context, read this and this. Please pardon the typos (and some paraphrasing). Siddhartha Roy, COO, Hungama:  "We believe that, be it the content, device or the telecom ecosystem, each is the holy grail. All three of them need to partake. This word called OTT. The word OTT means nothing in a world that it is one Internet. In terms of a consumer base, the contribution of smartphones is 20%, and the rest is feature phones. Most consumers do not have laptops. The larger charter for the Indian government is data for all. There is nothing called OTT, and separate broadband. Wifi is technically mobile internet, as is a 3g dongle. Internet is ubiquitous and it is one. Whatsapp could have been on the web as well as well. Hungama doesn't treat a consumer differently, whether DTH, Web or Mobile. A user is consuming audio, video, games or applications. He pays for content where he sees value. Our intent has been to provide value, and the consumer wants this content. A micro-charge platform is important: India doesn't have a larger wallet base than a telco. Where we see the operator coming in: there is access and they get paid for that. Be it Netflix, Spotify or any of the off deck services, getting the customer to come in and buy into the service. The consumer decides the format of consumption. It could…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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