Two Naspers backed firms – Flipkart (a B2C marketplace) and OLX (a C2C marketplace/classifieds site), are collaborating to offer consumers discounts: Flipkart will offer discount to consumers should they choose to sell their electronic goods on OLX before purchasing its new or upgraded counterpart from them.
It will be mandatory for the consumer to sell the product on OLX to be able to avail the discount. However, according to the terms, just posting the advertisement on the site will give the buyer 5% discount.
As Techcircle notes, the discount will only be available to products sold by Flipkart’s in-house or associated vendor WS Retail. Furthermore, as of now, the discount is only applicable on electronics goods.
Jodi no.1 – Naspers connection btw pic.twitter.com/7Bzvyc5FGd
— Deepak Abbot (@deepakabbot) August 6, 2014
Flipkart is trying to expand its offerings and looking for more ways to keep the cash flowing. However, the company is facing stiff competition from the likes of Amazon India and Snapdeal among others.
Over the last few months, the company has forayed into several new categories and partnered with various companies to strengthen its portfolio. Two months ago, it started selling its own tablets.
Last month it launched an e-learning section which provides students with course material, certification courses, online tests among other things. In May, the company also bought Myntra.com, a major online clothing and apparel store.
As of August 2013, OLX India had 60% of the online classified marketshare. The portal lets people post ads for the goods they want to sell. The company, however, only acts as an intermediary between the selling and purchasing parties.
Nikhil adds: What about that other Naspers backed marketplace: Tradus?