Saurabh Bhatia

Changes at the video advertising network Vdopia: Vdopia co-founder and chief business officer Saurabh Bhatia has been appointed as the CEO.

He will be taking over from another co-founder Srikanth Kakani, who will serve as the company’s first chief technology officer. Vdopia’s third co-founder Chhavi Upadhyay who has been serving as the company COO until now, has now been named as president.

Bhatia will be responsible for the company’s product strategy and revenue growth as well as defining the product roadmap while Kakani will be responsible for strengthening the core technology of Vdopia’s proprietary ad format ‘.VDO’ as well as launching and building a mobile video marketplace and developing big data targeting engines.

Upadhyay on the other hand, will lead the company’s human resources, legal, accounting divisions along with her existing responsibilities of managing Vdopia’s global operations and business development.

In June this year, Vdopia had also appointed Daniel Ahiakpor as Vice President (Business Development). He was brought in to improve Vdopia’s mobile video programmatic buying and selling capabilities.

Founded in 2007, Vdopia had raised $3.4 million in a Series B round of funding in December 2012. It had previously raised $4 million from Nexus Venture Partners in October 2009, following an undisclosed seed round from the same fund in December 2008.

It had partnered with mobile publishing company MobStac in June last year, to enable its clients using MobStac to create a mobile presence while MobStac offered its clients with options to monetise their mobile websites and apps. It had also partnered with the International Cricket Council (ICC) to monetize the website www.icc-cricket.com during the ICC Champions Trophy 2013.

In June 2011, Vdopia had also tied-up with Middle East-based media marketing group IAS-Media Digital to enable its video ads to be present on smartphones and online video products across the region.

Vdopia currently has offices in Fremont, CA, New York, Los Angeles, Chicago, UK and Singapore. Its India offices are located in Gurgaon and Mumbai. The company claims to have clients like NDTV, Sony Entertainment Television, Idea Cellular and Aircel, among others.