rockstand-logoHandygo owned e-books and digital magazine storefront, Rockstand has signed content deals with publishers in Maharashtra, namely Diamond Publications, Nirali Prakashan and Nachiket Prakashan to expand its portfolio of academic and trade e-book titles.

With this tie up, Rockstand will gain access to 52 titles from Nirali Prakashan, 27 titles of Nachiket Prakashan and 8 titles by Diamond Publications. The duration or terms of the deal were not disclosed.

Titles Available: Through Nirali Prakashan, Rockstand will get titles like Heat Transfer, Introduction to Process Calculations, Chemical Reaction Engineering and Database Management Systems, among others. The Hound of Baskervilles (Marathi), Niramay Kaamjiwan, Maharani Laxmibai’s Charitra, Robin Hood Ani Thache Rangel Sathi etc. will be made available by Diamond Publications. Nachiket Prakashan will bring Marathi titles like Bhartiya Sankhyashastraghya, Hitopdesh Chaturya Sutre, Indira Te Mamata and Isapniti Chaturya Sutre to the table.

Rockstand’s collection of e-books and digital magazines can be accessed via its Android, iOS and Windows Phone app. The collection is browsable and purchasable via a desktop/laptop too, but can only be read on its mobile app. The platform also offers operator billing integration with Vodafone.

Rockstand Content Tie-ups:

Rockstand has been expanding its collections of e-books via content tie-ups rapidly. Since 2013 the company has signed content deals with more than 25 publishers, including-

An agreement with Malayala Manorama, Mathrubhumi, Green Books and DC Books last month, to bring Malayalam content to its platform.

A tie-up with Wiley Publications India in June this year for academic e-books.

An agreement for e-books with Ingram Content Group in March this year.

A content tie-up with publishers including M-Y Books, Kalki Magazine, Network18 Publications, Sapna book house, Pearl publications, VJM Media Group and Sharda Prakashan in September 2013.

An agreement with Delhi Press, BPB Publications, Next-Gen Publishing, Magna Publishing and Hay market for content sharing in August 2013.

An agreement with OM Books, Diamond Comic Books, Rajkamal Prakashan, Times Group, Katha and Pratham in February 2013.

Other Players:

-Flipkart had launched its e-books section ‘Flyte eBooks’ back in 2012 with 64,000 books and an Android-only launch. Currently, its e-books are also accessible via an iPhone app and the desktop browser.

-In March last year, Flipkart signed an a content deal with US-based content distribution network Publish on Demand Global (PODG) and had inked a similar tie-up with California-based distribution platform Smashwords, in August. Penguin Books had also launched short digital only reads called e-shingles on the platform in June last year.

-Amazon had launched its e-book store in India in August 2012 with a catalogue of over one million books. The company however, is currently embroiled in a tiff over e-book prices with publishers and authors.

-Ver Se’s mobile new app News Hunt forayed into the e-books segment in November last year when it started offering e-books across four Indian languages, Hindi, Marathi, Tamil and Malayalam along with English. The app also started offering magazine singles in April this year.

-In February last year, Google had added an e-books section to Google Play India although it didn’t announce the size of its catalogue or release its magazine app in India.