wordpress blog stats
Connect with us

Hi, what are you looking for?

Price comparison site PriceBag raises $2 million angel investment


Gurgaon-based Accentium Web* which operates the product discovery and price comparison portal PriceBag.com has raised $2 million in angel funding from undisclosed angel investors.

The company mentions that the funds will primarily be used for PriceBag’s product development and marketing. It will also be used to expand its recently launched automobile site 99Cars and matrimonial site SecondShaadi.com.

Pricebag currently focuses only on the Electronics category that includes mobiles, tablets, laptops and cameras and plans to add other e-commerce categories by the end of this year.

Along with new categories, it also plans to focus more on user reviews and social profiles. Its worth noting that the site already features a News & Features section, in which it covers news, latest launches, product reviews, buying guides, product comparisons, op-ed pieces, how-to articles and tips, rumors, mobile app suggestions and reviews related to the electronics category.



Advertisement. Scroll to continue reading.


-Rocket Internet-backed price comparison site PricePanda launched its India operations in April 2014. The company had raised $3 million from Tengelmann Group, earlier this year in January, and currently features product prices in mobile and electronics, and shoes, clothing and accessories categories.

-Axel Springer owned e-commerce company Visual Meta GmbH launched its fashion and lifestyle comparison shopping site ShopAlike in India, in March this year. The site is quite similar to Amazon’s price comparison site Junglee, except that it focuses only on fashion and lifestyle products, while Junglee offers comparison for other products as well.

-Incidentally, Junglee introduced the option to directly purchase from its site, earlier this year in May. It has also tied-up with Quikr to allow users to view and compare prices of second hand products listed on Quikr. The site recently added e-commerce platforms like Jabong, Myntra, Lenskart and others as sellers.

-Price comparison service MySmartPrice had raised Rs 6 crore from existing investors Accel and Helion in December 2013. Mumbai-based PriceBaba had also raised an undisclosed amount from 500 Startups’ India-focused fund 500 StartupWallah in January 2014. PriceBaba differs in one aspect from other players in this segment, as it provides users with price comparison for mobile handsets from offline retailers.

-JustDial’s Search Plus service, which went live in December 2013, also offers product discovery and price comparison service from offline vendors.

Advertisement. Scroll to continue reading.

-Interestingly, Times Internet’s e-commerce venture Indiatimes Shopping also introduced a price comparison feature on its website, earlier this month.

*Disclosure: Accentium Web has been founded by Vivek Pahwa, who is MediaNama Editor Nikhil Pahwa’s cousin.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ