Canada-based mobile content platform Play It Interactive has raised $1.1 million in funding from unnamed investors. It plans to use this money for product development, increasing local partnerships, and to establish its sports fan engagement platform in India and surrounding countries. The startup said it will be opening an India head office in Mumbai, and is looking to hire in an effort to localize its product offerings as well as manage local partnerships. Currently, the company offers the sports apps ‘Cricket’ and ‘Football/Soccer’ and the card game Blackjack. Apparently, Play It had piloted its engagement platform in India via its Fantasy Football app, during the FIFA World Cup 2014. The company claims that the app received more than 500,000 users and average user session time was over 14 minutes. The Apps: The sports apps Play it Football and Play it Cricket are available for Android and Java based phones. The apps offer daily news, live matches, commentary, player statistics, results and more. The apps are available in 6 languages, including English, Hindi and Urdu among others. The Java version of the apps are available in jad formats, clearly targeted at Blackberry and Nokia’s cheaper feature phones. That said, the apps aren't available on the more ‘premium’ iOS or Windows platforms. The startup also plans to launch a Play It Teen Patti app and a Play It Game Center app soon. Game Centre: Play It Interactive had raised $700,000 in December last year, and planned to bring mobile games to feature…
