Pitney Bowes has named eight startups from India, which will join the Pitney Bowes Accelerator program as a part of NASSCOM’s 10,000 startups initiative. The company had previously announced the setting up of the program, back in April this year. The accelerator will focus on startups in mobile apps, data analytics, ecommerce management and location based services space. Selected startups will have access to Pitney Bowes API and data for the duration of the program and will receive training, technical and business guidance and mentoring from the firm. The startups selected for this batch are: RetailNav is a Mumbai based in-store location-based analytics and retail shopping solutions startup. The app provides retailers with data about shoppers structured by age, sex, preference, their in-store engagement etc. Retailers can then run loyalty programs, display products, reward customers and push relevant deals to the customer via the app. On the customer front, the app lets its user create shopping lists, compare similar products, find deals and provides navigation to the exact product. Audianz is a mobile advertising solution provider. The platform uses location data with multiple other attributes to display highly targeted ads to the user. The startup has previously worked with Shoppers Stop to promote a sale to customers near the store based on Lat/Long data, with Van Heusen to run a location based advertising campaign near its outlets, with Coca Cola to promote its jingle on Nokia Music and with Airtel to increase its app downloads on the Symbian platform. Heuristics is…
- ONDC September Round-Up: AI, grievance redressal, financial services, Google, exports, and more September 30, 2023
- ‘The Liver Doctor’ X account suspended following defamation case by Himalaya Wellness Corporation September 29, 2023
- Bombay HC to Pronounce Judgment on Fact Check Amendment on December 1st, Stay on Notification to Continue Until Then September 29, 2023
- Here’s how web publishers can opt out of Google crawlers scraping website data to train AI models September 29, 2023
- Parliament Standing Committee Calls For A Monitoring Group To Check Technological Readiness For Digital Education Projects September 29, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...