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Pitney Bowes India Accelerator’s first batch: RetailNav, Audianz, Heuristics & others

Pitney Bowes has named eight startups from India, which will join the Pitney Bowes Accelerator program as a part of NASSCOM’s 10,000 startups initiative. The company had previously announced the setting up of the program, back in April this year. The accelerator will focus on startups in mobile apps, data analytics, ecommerce management and location based services space. Selected startups will have access to Pitney Bowes API and data for the duration of the program and will receive training, technical and business guidance and mentoring from the firm. The startups selected for this batch are: RetailNav is a Mumbai based in-store location-based analytics and retail shopping solutions startup. The app provides retailers with data about shoppers structured by age, sex, preference, their in-store engagement etc. Retailers can then run loyalty programs, display products, reward customers and push relevant deals to the customer via the app. On the customer front, the app lets its user create shopping lists, compare similar products, find deals and provides navigation to the exact product. Audianz is a mobile advertising solution provider. The platform uses location data with multiple other attributes to display highly targeted ads to the user. The startup has previously worked with Shoppers Stop to promote a sale to customers near the store based on Lat/Long data, with Van Heusen to run a location based advertising campaign near its outlets, with Coca Cola to promote its jingle on Nokia Music and with Airtel to increase its app downloads on the Symbian platform. Heuristics is…

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