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Pitney Bowes India Accelerator’s first batch: RetailNav, Audianz, Heuristics & others

pitneybowes logoPitney Bowes has named eight startups from India, which will join the Pitney Bowes Accelerator program as a part of NASSCOM’s 10,000 startups initiative. The company had previously announced the setting up of the program, back in April this year.

The accelerator will focus on startups in mobile apps, data analytics, ecommerce management and location based services space. Selected startups will have access to Pitney Bowes API and data for the duration of the program and will receive training, technical and business guidance and mentoring from the firm. The startups selected for this batch are:

focusanalyticslogoRetailNav is a Mumbai based in-store location-based analytics and retail shopping solutions startup. The app provides retailers with data about shoppers structured by age, sex, preference, their in-store engagement etc. Retailers can then run loyalty programs, display products, reward customers and push relevant deals to the customer via the app. On the customer front, the app lets its user create shopping lists, compare similar products, find deals and provides navigation to the exact product.

audianz_logoAudianz is a mobile advertising solution provider. The platform uses location data with multiple other attributes to display highly targeted ads to the user. The startup has previously worked with Shoppers Stop to promote a sale to customers near the store based on Lat/Long data, with Van Heusen to run a location based advertising campaign near its outlets, with Coca Cola to promote its jingle on Nokia Music and with Airtel to increase its app downloads on the Symbian platform.

heuristics_new_logoHeuristics is a location-based products, services and solutions company which offers VTS and mobile application software to different industry segments. The startups products include GPS based vehicle tracking system (VTS), mobile based personal tracking solutions, CDR analysis, data encryption, USB logger and wireless camera monitoring. Its solution are currently deployed by organizations like Punjab Police and the National Investigation Agency in 12 cities in Punjab and along various highways.

yoapp-logoYo-app is a WhatsApp-like local connectivity app which focuses on communicating with people in the users proximity rather than with friends. The app features microblogging, chatting, local classifieds for buying/selling and location based events, views or news. Signed up merchants can post offers or ad campaigns to target users in their area. The app is currently available for Android devices and any devices that can run the Opera mobile browser.

Ideata-LogoIdeata Analytics is a big data analytics startup that helps users perform information discovery. The platform features a drag and drop interface that correlate behaviour and actions across big data from clickstream, social networks, mobile apps, sensors etc., and displays them via visualizations. It also offers various analytical apps including Apache log analysis, twitter analysis, website traffic analysis and world economic indicators among others.

teritree_logoTeritree is a customer experience management platform. The platform works by integrating its Java widget into the clients website which captures consumer behaviour. The widget then displays a product feed personalized to each visitor based on their tastes and social graph. Visitors are also able to poll friends to help them make purchases and refer products to them. Currently, Teritree lists HolidayIQ.com, Bookadda, triveni and Lifeisoutside.com as its customers.

browntape_logoBrownTape is a multi-platform solution for ecommerce management. Users can sell on various e-commerce websites including ebay, amazon, PayPal, shopify, Magenta, tradus and ShopClues and manage their products via BrownTape. The platform auto fetches orders from each store, can print shipping labels and features a central inventory to centralize product inventories from different stores. The startup is currently working on integrating opencart, snapdeal.com and naptol into its platform. The startup had raised an undisclosed amount of investment from SeedFund and investor K Ganesh, in April 2014. BrownTape was also part of GSF Accelerator’s second startup batch.

tagalyslogoTagalys is an intelligent heuristic search solution for online stores. The search platform offers auto tagging of products, standard and custom filters, similar products, trending, autocomplete, semantic search and can handle synonyms like trouser/pants etc., along with offering its clients a SEO page builder and an analytics platform. Tagalys currently offers 3 plans tired based on the number of searches a month and features offered.

Related: Microsoft Ventures Accelerator Batch 5: AppKnox, Playblazer, Tru Tech & Others

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