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Ozone Media partners with advertising technology company AppNexus

Bangalore-based programmatic advertising technology provider Ozone Media has partnered with New York City-based advertising technology company AppNexus, reports Yahoo.com. The partnership will provide Ozone Media with technical expertise for cross platform access to its solutions and allow it to expand to North America. The companies claim to have worked together to simplify the technology stack on which Adadyn, Ozone Media’s dynamic creative optimization product, is based. The platform will now offer mobile, social and desktop targeting capabilities letting advertisers target users across multiple platforms. Adadyn is targeted at direct advertisers, creative agencies and e-commerce platforms, with tools to create personalized ads, data driven targeting and pricing based on market prices. It works by letting advertisers list their products and then tracks customers visiting any of the listed products on the advertisers website, creating categories of visitors based on inventory items. Advertisers are then able to create customized ads for each category, which customers can view on the website. Ozone Media launched Adadyn in December 2013. The company also offers programmatic placing of ads on desktop and mobile devices by automating media buying. It claims to have served 5000 publishers, 150 daily advertisers and 1.2 billion daily ad views in 136 countries via programmatic ad placement. Partnerships: Ozone Media had also entered into a partnership with Australia-based Sparc Media, earlier this month, to drive its re-targeting campaigns using Adadyn. The company also has partnerships with Google's doubleclick ad exchange, MicroAd, Yahoo ad exchange and Adap.tv. It had also tied-up with Facebook in 2012 to…

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