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NDTV’s Ecommerce biz IndianRoots reports Rs 4.5 Cr loss in Q1-FY15; Avg order value Rs 9000


NDTV’s e-commerce venture, IndianRoots faced a loss of Rs. 4.5 crore for the quarter ended 30th June 2014 (Q1-FY15). It’s worth noting that the company had not disclosed the profit or loss of its e-commerce venture last quarter, so we’re not able to ascertain the QoQ performance. Revenue grew 52% quarter on quarter for Indiaroots, though NDTV hasn’t specified revenue details for the company. IndianRoots launched only last July, and according to NDTV has still achieved an “Average Order Value” of Rs. 9000. NDTV had invested Rs 20 crore in the website previously and mentioned that it will be looking to raise capital for the platform through private placement. Interestingly, the United States remains NDTV’s largest market, followed by India. India only accounts for 30% of the websites traffic.

In February 2013, NDTV Ethic Retail Limited acquired 100% stake in a relatively unknown company, JA Ethnic Retail private limited.

NDTV Convergence remains profitable

NDTV Convergence, the companys non-ecommerce Internet business, remains profitable, the company has said, “clocking 50% growth” year on year. NDTV.com got 13 billion hits on counting day – May 16th 2014.

Financial Results

NDTV reported a total operational revenue of Rs.146.04 crore for the quarter, up 18.5% from the previous quarter revenue of Rs. 124.09 crore and up 35% from Rs. 102.40 crore same quarter last year. The company reported a net loss of Rs. 1.49 crore this quarter as opposed to Rs. 31.39 crore last quarter. For the same quarter last year, the company had reported a loss of Rs. 81.18 crore.

NDTV standalone: Q1 FY15

-Operating Income for NDTV Standalone was Rs. 115.62 crore compared to Rs. 90 crore last quarter.

-Administration and operating expenses stood at Rs 24.47 crore while the Employee costs were 33.98 crore. The total expenditure this quarter was Rs 109.05 crore, up from 93.61 crore corresponding quarter last year.

-The company reported a net profit of Rs 2.57 crore this quarter, compared to the Rs 16.48 crore loss last quarter and Rs 18.88 crore loss same quarter last year.

NDTV General News recorded a net profit of Rs. 26 crore compared to Rs. 6 crore net profit, same period last year. This can probably be attributed to the spike in traffic on the election counting day where NDTV.com saw over 13 billion hits in one day. On the other hand NDTV Profit / Prime continued to lose money with a Net Loss of Rs. 11 crore, the same as last year. NDTV Group’s Profit after Tax performance was also in a loss of Rs 1 crore, still, an improvement from last year’s Rs. 24 crore loss in the same time period.


For the year ended 31st March 2014, the NDTV had reported its operational revenues at Rs 460.1 crore and an overall net loss of Rs 81.2 crore. The total consolidated revenue was Rs 496 crore. The company had mentioned it faced significant incubation costs for its e-commerce venture IndianRoots and NDTV Prime which contributed to the annual losses.

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